Client: FRESH & GO
Project: Visual identity
FRESH & GO is a single-person start-up producing artisanal baked goods, which also offers delivery. The company specialises in sweet pastries such as cookies, muffins, cakes, and buns.
I was tasked with creating a visual identity that conveys cheerfulness and freshness, and which also brings homemade baked goods to mind. The resulting logo reflects the idea of something new and fresh. I designed advertising posters, paper bags and packaging, business cards, and a storefront awning.
