Client: Yaroteka fibers
Project: Visual communication
Yaroteka makes and sells quality hand-spun and hand-dyed wool, which is produced using a traditional spinning wheel.
My aim was to create a logo that captures all the joys of the product along with its traditional mode of production. The use of a sheep draws attention to the origin of the product and the thread of yarn that runs between the words of the company’s name highlights the spinning process. The visual identity I created is used on skeins of wool, product tags, business cards and social media.
